Christina Aguilera Perfume Promotion Full HD (long version)
Christina Aguilera Perfume Promotion Full HD (long version)
This is the "making of" Israeli launching guerrilla marketing campaign for Christina Aguilera's new perfume.
Concept:
sometimes it's all you need to wear.
Solution:
150,000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Outcome:
Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. the perfume was sold out after 3 days.
Credits:
Client: Diplomat Distributors LTD - P&G Perfumes
Advertising Agency: Mizbala
Interactive Agency: Websense
PR Agency: Shalmor Communications
Concept: Select NY
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal M
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